<style id="elementor-post-52">.elementor-52 .elementor-element.elementor-element-b437bc1:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-52 .elementor-element.elementor-element-b437bc1 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-52 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#08394A;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 30px 30px 30px;--e-column-margin-right:30px;--e-column-margin-left:30px;padding:190px 0px 0px 0px;}.elementor-52 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated, .elementor-52 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated > .elementor-background-overlay, .elementor-52 .elementor-element.elementor-element-b437bc1 > 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.elementor-element-populated{margin:0% 10% 0% 10%;--e-column-margin-right:10%;--e-column-margin-left:10%;}.elementor-52 .elementor-element.elementor-element-c9fd32f > .elementor-element-populated{margin:0% 10% 0% 10%;--e-column-margin-right:10%;--e-column-margin-left:10%;}.elementor-52 .elementor-element.elementor-element-564ee1f{width:auto;max-width:auto;}.elementor-52 .elementor-element.elementor-element-564ee1f > .elementor-widget-container{background-color:#08394A;margin:0px 0px 30px 0px;padding:6px 16px 6px 16px;border-radius:36px 36px 36px 36px;}.elementor-52 .elementor-element.elementor-element-564ee1f .elementor-heading-title{line-height:1.2em;color:#FFFFFF;}.elementor-52 .elementor-element.elementor-element-facd495 > .elementor-widget-container{margin:0px 0px 10px 0px;}.elementor-52 .elementor-element.elementor-element-facd495 .elementor-heading-title{line-height:1.2em;}.elementor-52 .elementor-element.elementor-element-9d7fbab{text-align:justify;}.elementor-52 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> .elementor-element-populated{padding:120px 5% 20px 5%;}.elementor-52 .elementor-element.elementor-element-12c35ee > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-52 .elementor-element.elementor-element-aecbfb5 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-52 .elementor-element.elementor-element-161bcc2 > .elementor-element-populated{margin:0px 0px 20px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-52 .elementor-element.elementor-element-b3bdac1{padding:20px 0px 20px 0px;}.elementor-52 .elementor-element.elementor-element-aabba3c{margin-top:0px;margin-bottom:40px;}.elementor-52 .elementor-element.elementor-element-c7d904e{padding:20px 0px 20px 0px;}.elementor-52 .elementor-element.elementor-element-1f439db{margin-top:0px;margin-bottom:40px;}.elementor-52 .elementor-element.elementor-element-b16ac15{font-size:23px;line-height:27px;}.elementor-52 .elementor-element.elementor-element-e3f6352 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.elementor-element.elementor-element-4a2c717{padding:30px 5% 10px 5%;}.elementor-52 .elementor-element.elementor-element-d1efdf8{padding:20px 0px 20px 0px;}.elementor-52 .elementor-element.elementor-element-6d7f61c{font-size:23px;line-height:27px;}}@media(max-width:1024px) and (min-width:768px){.elementor-52 .elementor-element.elementor-element-af2219a{width:33%;}.elementor-52 .elementor-element.elementor-element-708dc0a{width:33%;}.elementor-52 .elementor-element.elementor-element-7e45299{width:100%;}}</style>{"id":52,"date":"2023-03-28T14:45:53","date_gmt":"2023-03-28T14:45:53","guid":{"rendered":"https:\/\/shivasalehnia.com\/?page_id=2"},"modified":"2026-10-04T17:49:45","modified_gmt":"2026-10-04T14:19:45","slug":"home","status":"publish","type":"page","link":"https:\/\/shivasalehnia.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52\" class=\"elementor elementor-52\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54fae1e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54fae1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b437bc1\" data-id=\"b437bc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-783ad57 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783ad57\" data-element_type=\"section\" data-e-type=\"section\" id=\"Innovation\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d4a1ed7 elementor-invisible\" data-id=\"d4a1ed7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb7be7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6cb7be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The path of innovation is fascinating, but...<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c35ee elementor-widget elementor-widget-heading\" data-id=\"12c35ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Turning ideas into new services isn\u2019t always easy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecbfb5 elementor-widget elementor-widget-heading\" data-id=\"aecbfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Every idea that becomes a new product, service, or even a new business takes a winding path in\nthe mind of the idea owner and in the real world. Often, halfway through the idea&#039;s\ndevelopment, people either get bored with the many different aspects of the new business and\nstop pursuing it, or they lose so much time and perhaps money from the starting point that it&#039;s\ntoo late to act on it. The newer the idea, the more attractive it is likely to be, but also the more\ndifficult it is to implement.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-161bcc2 elementor-invisible\" data-id=\"161bcc2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a20c673 elementor-widget elementor-widget-image\" data-id=\"a20c673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01.jpg\" class=\"attachment-large size-large wp-image-478\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01-500x500.jpg 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01-75x75.jpg 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-01-480x480.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6abd0 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6abd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-af2219a\" data-id=\"af2219a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-708dc0a\" data-id=\"708dc0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fa4d95b\" data-id=\"fa4d95b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60876b5 elementor-hidden-tablet\" data-id=\"60876b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3bdac1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3bdac1\" data-element_type=\"section\" data-e-type=\"section\" id=\"How\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855dba7\" data-id=\"855dba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52b6e5c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"52b6e5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e411f1e\" data-id=\"e411f1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3e299 elementor-widget elementor-widget-image\" data-id=\"6a3e299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02.jpg\" class=\"attachment-large size-large wp-image-479\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02-500x500.jpg 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02-75x75.jpg 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-02-480x480.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c9fd32f\" data-id=\"c9fd32f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-564ee1f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"564ee1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">You should choose the right path for innovation<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-facd495 elementor-widget elementor-widget-heading\" data-id=\"facd495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design thinking emerged to increase the chances of innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7fbab elementor-widget elementor-widget-text-editor\" data-id=\"9d7fbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designers are those who often face the issue of creating a new product from an idea, so it seems logical to study their problem-solving method, \u201cWhat is their path to creating a product?\u201d. Responding to this question, design thinking developed and then improved over the years and is now a powerful problem-solving tool, especially in the field of innovation. Design has many branches, including digital product design, service design, user experience design, event design, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b674c96 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b674c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-172331d elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"172331d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d0c117\" data-id=\"6d0c117\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b83a68 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4b83a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">You can choose the design thinking method for creation<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ab498 elementor-widget elementor-widget-heading\" data-id=\"95ab498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In the path of innovation, the service designer is the facilitator.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0e170 elementor-widget elementor-widget-text-editor\" data-id=\"df0e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the moment of emergence of a new (service\/product) idea, the service designer can help the idea owner go through the process of design thinking to increase the chances of realizing the idea. In this path, the idea owner gets better answers to questions about the main needs of the customers, the required changes to make the idea more desirable, the earning model, testing and prototyping the idea before entering the market, the behind-the-scenes of the implementation of this idea in the business, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-754d453\" data-id=\"754d453\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478543c elementor-widget elementor-widget-image\" data-id=\"478543c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03.jpg\" class=\"attachment-large size-large wp-image-480\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03-500x500.jpg 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03-75x75.jpg 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-03-480x480.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-91544cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"91544cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e85202 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8e85202\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-562e977\" data-id=\"562e977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97d670 elementor-widget elementor-widget-image\" data-id=\"c97d670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04.jpg\" class=\"attachment-large size-large wp-image-481\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04-333x500.jpg 333w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04-200x300.jpg 200w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04-50x75.jpg 50w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-04-480x720.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d11210\" data-id=\"2d11210\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea4d7f5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ea4d7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">You can have an experienced companion navigating the path<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26056d8 elementor-widget elementor-widget-heading\" data-id=\"26056d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An experienced service designer is an experienced facilitator.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d538764 elementor-widget elementor-widget-text-editor\" data-id=\"d538764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For years, I was focused on the service design field. During this time, as a member of the service design teams and many times as the team manager, I facilitated and guided the design process. I examined the design thinking method in various industries, including insurance, finance and banking, tourism, health, corporate welfare services, youth education, media and entertainment, advertising, etc., for startups, small, medium, and large companies in projects ranging from two weeks to continuous two-year partnerships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc37b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9bc37b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aabba3c elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"aabba3c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2236ff\" data-id=\"d2236ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b3d411 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"0b3d411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A good facilitator sheds more light on challenges and opportunities<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea9b24 elementor-widget elementor-widget-heading\" data-id=\"2ea9b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consultation with the service designer helps to make a better decision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c280d56 elementor-widget elementor-widget-text-editor\" data-id=\"c280d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The variety that I have experienced in the area of industry, the time span of projects, and the size of the businesses has led me to adapt the design process to the conditions of each project many times. Also, I faced a new industry many times that had its own relationships, communication, and culture. The personal result of this flexibility is that when someone starts talking about their business conditions, I can understand their conditions faster, and the starting point of solving the problem shows itself sooner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73116f6\" data-id=\"73116f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5549a elementor-widget elementor-widget-image\" data-id=\"1c5549a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05.jpg\" class=\"attachment-large size-large wp-image-482\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05-500x500.jpg 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05-75x75.jpg 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-05-480x480.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-11126b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11126b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ff0f92 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6ff0f92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d02585\" data-id=\"1d02585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbe13b7 elementor-widget elementor-widget-image\" data-id=\"cbe13b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06.jpg\" class=\"attachment-large size-large wp-image-483\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06.jpg 600w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06-333x500.jpg 333w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06-200x300.jpg 200w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06-50x75.jpg 50w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Home-06-480x720.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e4c2db\" data-id=\"0e4c2db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f56729 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8f56729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">This way you can think deeply about the uncertainties in advance<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c47d01 elementor-widget elementor-widget-heading\" data-id=\"8c47d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service design is not a miracle or a guarantee of success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f5991 elementor-widget elementor-widget-text-editor\" data-id=\"88f5991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Service design is not always successful, and sometimes the result is a decision not to act on that new idea. However, in almost all projects, I received this feedback from my client that the service design experience helped them approach solving their business problems by a new method. Design succeeded in helping them bring their ideas from the cloud above their heads to the ground and face them as they really were. Maybe this was the best achievement I could have in this job.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b74487 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9b74487\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;zoomInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d33c6aa\" data-id=\"d33c6aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cdfc85 elementor-widget elementor-widget-heading\" data-id=\"6cdfc85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Consulting saves you from repeating mistakes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218e48a scroll elementor-widget elementor-widget-image\" data-id=\"218e48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Contact\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2023\/03\/beeco4-home-sep1.svg\" class=\"elementor-animation-grow attachment-full size-full wp-image-19\" alt=\"shiva salehnia \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7d904e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7d904e\" data-element_type=\"section\" data-e-type=\"section\" id=\"News\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebe8c94\" data-id=\"ebe8c94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f439db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f439db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc1b0ae\" data-id=\"dc1b0ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8e699 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ed8e699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">If uncertainties of starting a new service baffled you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16ac15 elementor-widget elementor-widget-text-editor\" data-id=\"b16ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>I am available for service design consultation<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f2f51 elementor-widget elementor-widget-text-editor\" data-id=\"b8f2f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although I have been away from service design projects as my main focus for some time, and I<br \/>use the experience gained from it in new media experience design and business anthropology, I<br \/>still provide service design consulting. It seems that after all these years of experience in this<br \/>field of work, even if I want to, I cannot completely distance myself from advising in this field.<br \/>My former employers and colleagues think that if I do not devote time to sharing my<br \/>experience in this field, I have been somehow stingy \ud83d\ude42<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48f5a39\" data-id=\"48f5a39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3f6352 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e3f6352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Avatar-2.jpg\" class=\"attachment-full size-full wp-image-470\" alt=\"\u0634\u06cc\u0648\u0627 \u0647\u0633\u062a\u0645\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Avatar-2.jpg 200w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-Avatar-2-50x75.jpg 50w\" sizes=\"(max-width:767px) 200px, 200px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9b26ce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9b26ce\" data-element_type=\"section\" data-e-type=\"section\" id=\"Audience\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8a5bdc\" data-id=\"e8a5bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1131c09 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1131c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f9c7b61\" data-id=\"f9c7b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad86ea0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ad86ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Hourly\/Case consultation and guidance<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f44ce elementor-widget elementor-widget-heading\" data-id=\"58f44ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My consultation is more beneficial for these groups\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd42464 elementor-widget elementor-widget-text-editor\" data-id=\"dd42464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you like, we can have a service design consultation meeting together about your business. In my opinion, these meetings are more beneficial for these 3 groups:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32a7768 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32a7768\" data-element_type=\"section\" data-e-type=\"section\" id=\"Benefits\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02aecf2\" data-id=\"02aecf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb654f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb654f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f81cdc4\" data-id=\"f81cdc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4244589 elementor-widget__width-initial elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"4244589\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P1.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-484\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P1.jpg 400w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P1-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P1-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P1-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">budding entrepreneurs<\/h5><p class=\"elementor-image-box-description\">Those entrepreneurs who are in early stages of their business, still not sure about their product.\nMy advice may give some clues to pursue the success path. Especially if the idea is about a\ncompletely new service that has not been in the market before and does not have a standard\nform of implementation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6bb99 elementor-widget__width-initial elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"cd6bb99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P2.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-485\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P2.jpg 400w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P2-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P2-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P2-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Managers interested in innovation<\/h5><p class=\"elementor-image-box-description\">Those who are managers of a small but established business that intend to innovate their\nproducts or services but face different uncertainties. Just in case you don\u2019t have enough budget\nto define a professional service design project, and the manager wants to personally pursue\nand organize the innovation path in the business, I can help.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f330c5 elementor-widget__width-initial elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"9f330c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P3.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-486\" alt=\"shiva salehnia | \u0634\u06cc\u0648\u0627 \u0635\u0627\u0644\u062d \u0646\u06cc\u0627\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P3.jpg 400w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P3-300x300.jpg 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P3-150x150.jpg 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/07\/Shiva-P3-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Novice service designers<\/h5><p class=\"elementor-image-box-description\">Those newly entered the service design field, who have just started their career path in the field\nbut do not yet have enough practical experience in carrying out projects. If you face a dilemma\n\nin the process of advancing your project and you don\u2019t know how to address it, I can give some\nclues to help you overcome it.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5b90b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a5b90b\" data-element_type=\"section\" data-e-type=\"section\" id=\"Contact\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5bbe5f\" data-id=\"a5bbe5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a2c717 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4a2c717\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e45299\" data-id=\"7e45299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3303955 elementor-widget elementor-widget-heading\" data-id=\"3303955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to get a consultation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa7b3a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9aa7b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The consultation is in the form of 1 online session of 1 hour per week between 10 am and 2 pm on Sundays and Wednesdays (Tehran time zone).<\/li><li>My assumption is that you want a case consultation, not a fixed weekly consultation. However, you are not prohibited from booking a time each week.<\/li><li>Before sending a consultation request, please be sure to write a summary of the topic\/question.<\/li><li>After sending the consultation request, you will receive an email from me confirming\/rejecting<br \/>the consultation request. If approved, the link to attend the session will also be in the email.<\/li><li>The session will be held on Google Meet with a maximum of 2 client agents.<\/li><li>If you do not attend the session, your email will be blacklisted and you will no longer be able to book a session.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689f091 elementor-widget elementor-widget-wp-widget-gform_widget\" data-id=\"689f091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-gform_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"wp-dom-ready-js\" src=\"https:\/\/shivasalehnia.com\/en\/wp-includes\/js\/dist\/dom-ready.min.js?ver=3fe927cab37bf38d6a23\"><\/script>\n<script id=\"wp-hooks-js\" src=\"https:\/\/shivasalehnia.com\/en\/wp-includes\/js\/dist\/hooks.min.js?ver=f0f188028580e8dc1255\"><\/script>\n<script id=\"wp-i18n-js\" 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class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1efdf8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1efdf8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be504f4\" data-id=\"be504f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7f61c elementor-widget elementor-widget-text-editor\" data-id=\"6d7f61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Essays and Blog<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745dcd0 elementor-widget elementor-widget-mfn_blog\" data-id=\"745dcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper element_classes col-3 masonry tiles isotope\"><article class=\"post post-item isotope-item clearfix category-6 post-848 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">October 17, 2026<\/div><div class=\"post-photo-wrapper scale-with-grid\"><div class=\"image_wrapper_tiles\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F.webp\" class=\"scale-with-grid wp-post-image\" alt=\"Fragile Agreement, Fragile Accountability\" itemprop=\"image\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F.webp 960w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-500x500.webp 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-300x300.webp 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-768x768.webp 768w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-150x150.webp 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-75x75.webp 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-480x480.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:960px) 100vw, 960px\" \/><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">October 17, 2026<\/span><\/span><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/#respond\" class=\"post-comments\">0<\/a><\/div><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/\">Fragile Agreement, Fragile Accountability<\/a><\/h2><\/div><div class=\"post-excerpt\">A problem can be solved in different ways. One way is for a single expert to solve it alone. In this approach, a specialist is engaged, the problem is explained to them, and they are expected to present their solution after a set period, or even, once the solution has been implemented, to report the outcome to the client<\/div><\/div><\/div><\/article><article class=\"post post-item isotope-item clearfix category-6 post-811 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">September 30, 2026<\/div><div class=\"post-photo-wrapper scale-with-grid\"><div class=\"image_wrapper_tiles\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F.webp\" class=\"scale-with-grid wp-post-image\" alt=\"A Stranger Among You\" itemprop=\"image\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F.webp 960w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-500x500.webp 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-300x300.webp 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-768x768.webp 768w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-150x150.webp 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-75x75.webp 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-480x480.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:960px) 100vw, 960px\" \/><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">September 30, 2026<\/span><\/span><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/#respond\" class=\"post-comments\">0<\/a><\/div><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/\">A Stranger Among You<\/a><\/h2><\/div><div class=\"post-excerpt\">The creation of a viable solution to the ongoing, complex problems of an organization is the primary aim of a service design project. Given the presence of diverse stakeholders within and outside the organization, the organization's constantly shifting environment, and the various cultural, economic, and ...<\/div><\/div><\/div><\/article><article class=\"post post-item isotope-item clearfix category-6 post-780 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">September 14, 2026<\/div><div class=\"post-photo-wrapper scale-with-grid\"><div class=\"image_wrapper_tiles\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F.webp\" class=\"scale-with-grid wp-post-image\" alt=\"Service Designer: An Anchor for Innovation, or Merely Its Catalyst?\" itemprop=\"image\" srcset=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F.webp 960w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-500x500.webp 500w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-300x300.webp 300w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-768x768.webp 768w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-150x150.webp 150w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-75x75.webp 75w, https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-480x480.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:960px) 100vw, 960px\" \/><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">September 14, 2026<\/span><\/span><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/#respond\" class=\"post-comments\">0<\/a><\/div><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/\">Service Designer: An Anchor for Innovation, or Merely Its Catalyst?<\/a><\/h2><\/div><div class=\"post-excerpt\">There is a hypothesis, one I have heard often among Iranian designers, which holds that the Iranian market neither understands design nor desires it. According to this hypothesis, the major merchants of the market\u2014whose long-established firms command high turnover\u2014occupy the central role in shaping other actors\u2019 roles in the market<\/div><\/div><\/div><\/article><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The path of innovation is fascinating, but&#8230; Turning ideas into new services isn\u2019t always easy Every idea that becomes a new product, service, or even a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-52","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":128,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/52\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/52\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/media?parent=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}