<style id="elementor-post-521">.elementor-521 .elementor-element.elementor-element-b437bc1:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#08394A;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 30px 30px 30px;--e-column-margin-right:30px;--e-column-margin-left:30px;padding:190px 0px 0px 0px;}.elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated, .elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated > .elementor-background-overlay, .elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-background-slideshow{border-radius:20px 20px 20px 20px;}.elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-521 .elementor-element.elementor-element-6cb7be7{width:auto;max-width:auto;}.elementor-521 .elementor-element.elementor-element-6cb7be7 > .elementor-widget-container{margin:0px 0px 30px 0px;padding:8px 16px 8px 16px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#08394A;border-radius:36px 36px 36px 36px;}.elementor-521 .elementor-element.elementor-element-6cb7be7 .elementor-heading-title{line-height:1.2em;}.elementor-521 .elementor-element.elementor-element-12c35ee > .elementor-widget-container{margin:0px 0px 20px 0px;}.elementor-521 .elementor-element.elementor-element-12c35ee .elementor-heading-title{line-height:1.2em;}.elementor-521 .elementor-element.elementor-element-aecbfb5 > .elementor-widget-container{margin:0px 0px 10px 0px;}.elementor-521 .elementor-element.elementor-element-aecbfb5{text-align:justify;}.elementor-521 .elementor-element.elementor-element-aecbfb5 .elementor-heading-title{line-height:1.4em;}.elementor-521 .elementor-element.elementor-element-9d7fbab{text-align:justify;}.elementor-521 .elementor-element.elementor-element-aa6abd0{padding:0px 0px 40px 0px;}.elementor-521 .elementor-element.elementor-element-af2219a > .elementor-element-populated{border-style:solid;border-width:0px 2px 0px 0px;border-color:#08394A;padding:0px 50px 25px 0px;}.elementor-521 .elementor-element.elementor-element-708dc0a > .elementor-element-populated{padding:0px 0px 25px 50px;}@media(max-width:1024px) and (min-width:768px){.elementor-521 .elementor-element.elementor-element-af2219a{width:33%;}.elementor-521 .elementor-element.elementor-element-708dc0a{width:33%;}}@media(max-width:1024px){.elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated{padding:150px 5% 0 5%;}.elementor-521 .elementor-element.elementor-element-783ad57{margin-top:0px;margin-bottom:20px;}}@media(max-width:767px){.elementor-521 .elementor-element.elementor-element-b437bc1 > .elementor-element-populated{padding:120px 5% 20px 5%;}.elementor-521 .elementor-element.elementor-element-12c35ee > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-521 .elementor-element.elementor-element-aecbfb5 > .elementor-widget-container{margin:0px 0px 0px 0px;}}</style>{"id":521,"date":"2026-07-19T09:11:10","date_gmt":"2026-07-19T09:11:10","guid":{"rendered":"https:\/\/shivasalehnia.com\/?page_id=521"},"modified":"2026-08-31T00:53:58","modified_gmt":"2026-08-30T21:23:58","slug":"blog","status":"publish","type":"page","link":"https:\/\/shivasalehnia.com\/en\/blog\/","title":{"rendered":"Essays &#038; Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"521\" class=\"elementor elementor-521\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54fae1e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54fae1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b437bc1\" data-id=\"b437bc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-783ad57 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783ad57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d4a1ed7 elementor-invisible\" data-id=\"d4a1ed7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb7be7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6cb7be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Articles<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c35ee elementor-widget elementor-widget-heading\" data-id=\"12c35ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The blogs and essays you read here<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecbfb5 elementor-widget elementor-widget-heading\" data-id=\"aecbfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Here I will write about the work I am currently working on and the work I plan to do in the near future. My approach in this writing will be to share my personal experience of pursuing my career in the fields I am interested in. With the extreme fluctuations of life in Iran, perhaps some of them came to fruition, some stopped in the middle of the road, and some I had to abandon before I even started. My favorite fields in my current career path, are related to the path I have taken so far, but each of them is a different way of continuing the path of design. The essays related to the Anthropology section and the Service Design section of this website will also be shown here. You can find them in those sections and also here.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7fbab elementor-widget elementor-widget-text-editor\" data-id=\"9d7fbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, for now, the topics I mostly will write about here are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Anthropology<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extended Reality\/XR<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transmedia Storytelling<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6abd0 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6abd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-af2219a\" data-id=\"af2219a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-708dc0a\" data-id=\"708dc0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fa4d95b\" data-id=\"fa4d95b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60876b5 elementor-hidden-tablet\" data-id=\"60876b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c63a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08c63a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b682ee\" data-id=\"4b682ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-520c2d7 elementor-widget elementor-widget-mfn_blog\" data-id=\"520c2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper element_classes col- classic\"><article class=\"post post-item isotope-item clearfix category-6 post-848 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">October 17, 2026<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/\"><div class=\"mask\"><\/div><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"750\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F-960x750.webp\" class=\"scale-with-grid wp-post-image\" alt=\"Fragile Agreement, Fragile Accountability\" \/><\/a><div class=\"image_links double\"><a class=\"zoom \"  rel=\"prettyphoto\" href=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/10\/Fragile-Agreement-F.webp\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><circle cx=\"11.35\" cy=\"11.35\" r=\"6\" class=\"path\"><\/circle><line x1=\"15.59\" y1=\"15.59\" x2=\"20.65\" y2=\"20.65\" class=\"path\"><\/line><\/svg><\/a><a class=\"link \"  href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><g><path d=\"M10.17,8.76l2.12-2.12a5,5,0,0,1,7.07,0h0a5,5,0,0,1,0,7.07l-2.12,2.12\" class=\"path\"><\/path><path d=\"M15.83,17.24l-2.12,2.12a5,5,0,0,1-7.07,0h0a5,5,0,0,1,0-7.07l2.12-2.12\" class=\"path\"><\/path><line x1=\"10.17\" y1=\"15.83\" x2=\"15.83\" y2=\"10.17\" class=\"path\"><\/line><\/g><\/svg><\/a><\/div><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">October 17, 2026<\/span><\/span><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/\">Fragile Agreement, Fragile Accountability<\/a><\/h2><\/div><div class=\"post-excerpt\">A problem can be solved in different ways. One way is for a single expert to solve it alone. In this approach, a specialist is engaged, the problem is explained to them, and they are expected to present their solution after a set period, or even, once the solution has been implemented, to report the outcome to the client<\/div><div class=\"post-footer\"><div class=\"button-love\"><span class=\"love-text\">Do you like it?<\/span><a href=\"#\" class=\"mfn-love \" data-id=\"848\"><span class=\"icons-wrapper\"><i class=\"icon-heart-empty-fa\"><\/i><i class=\"icon-heart-fa\"><\/i><\/span><span class=\"label\">0<\/span><\/a><\/div><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/#respond\" class=\"post-comments\">0<\/a><i class=\"read-more-icon icon-doc-text\" aria-hidden=\"true\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/fragile-agreement-fragile-accountability\/\" class=\"post-more\">Read more<\/a><\/div><\/div><\/div><\/div><\/article><article class=\"post post-item isotope-item clearfix category-6 post-811 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">September 30, 2026<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/\"><div class=\"mask\"><\/div><img decoding=\"async\" width=\"960\" height=\"750\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F-960x750.webp\" class=\"scale-with-grid wp-post-image\" alt=\"A Stranger Among You\" \/><\/a><div class=\"image_links double\"><a class=\"zoom \"  rel=\"prettyphoto\" href=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/A-Stranger-Among-You-F.webp\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><circle cx=\"11.35\" cy=\"11.35\" r=\"6\" class=\"path\"><\/circle><line x1=\"15.59\" y1=\"15.59\" x2=\"20.65\" y2=\"20.65\" class=\"path\"><\/line><\/svg><\/a><a class=\"link \"  href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><g><path d=\"M10.17,8.76l2.12-2.12a5,5,0,0,1,7.07,0h0a5,5,0,0,1,0,7.07l-2.12,2.12\" class=\"path\"><\/path><path d=\"M15.83,17.24l-2.12,2.12a5,5,0,0,1-7.07,0h0a5,5,0,0,1,0-7.07l2.12-2.12\" class=\"path\"><\/path><line x1=\"10.17\" y1=\"15.83\" x2=\"15.83\" y2=\"10.17\" class=\"path\"><\/line><\/g><\/svg><\/a><\/div><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">September 30, 2026<\/span><\/span><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/\">A Stranger Among You<\/a><\/h2><\/div><div class=\"post-excerpt\">The creation of a viable solution to the ongoing, complex problems of an organization is the primary aim of a service design project. Given the presence of diverse stakeholders within and outside the organization, the organization's constantly shifting environment, and the various cultural, economic, and ...<\/div><div class=\"post-footer\"><div class=\"button-love\"><span class=\"love-text\">Do you like it?<\/span><a href=\"#\" class=\"mfn-love \" data-id=\"811\"><span class=\"icons-wrapper\"><i class=\"icon-heart-empty-fa\"><\/i><i class=\"icon-heart-fa\"><\/i><\/span><span class=\"label\">1<\/span><\/a><\/div><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/#respond\" class=\"post-comments\">0<\/a><i class=\"read-more-icon icon-doc-text\" aria-hidden=\"true\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/a-stranger-among-you\/\" class=\"post-more\">Read more<\/a><\/div><\/div><\/div><\/div><\/article><article class=\"post post-item isotope-item clearfix category-6 post-780 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">September 14, 2026<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/\"><div class=\"mask\"><\/div><img decoding=\"async\" width=\"960\" height=\"750\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F-960x750.webp\" class=\"scale-with-grid wp-post-image\" alt=\"Service Designer: An Anchor for Innovation, or Merely Its Catalyst?\" \/><\/a><div class=\"image_links double\"><a class=\"zoom \"  rel=\"prettyphoto\" href=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/09\/service-designer-innovation-role-F.webp\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><circle cx=\"11.35\" cy=\"11.35\" r=\"6\" class=\"path\"><\/circle><line x1=\"15.59\" y1=\"15.59\" x2=\"20.65\" y2=\"20.65\" class=\"path\"><\/line><\/svg><\/a><a class=\"link \"  href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><g><path d=\"M10.17,8.76l2.12-2.12a5,5,0,0,1,7.07,0h0a5,5,0,0,1,0,7.07l-2.12,2.12\" class=\"path\"><\/path><path d=\"M15.83,17.24l-2.12,2.12a5,5,0,0,1-7.07,0h0a5,5,0,0,1,0-7.07l2.12-2.12\" class=\"path\"><\/path><line x1=\"10.17\" y1=\"15.83\" x2=\"15.83\" y2=\"10.17\" class=\"path\"><\/line><\/g><\/svg><\/a><\/div><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">September 14, 2026<\/span><\/span><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/\">Service Designer: An Anchor for Innovation, or Merely Its Catalyst?<\/a><\/h2><\/div><div class=\"post-excerpt\">There is a hypothesis, one I have heard often among Iranian designers, which holds that the Iranian market neither understands design nor desires it. According to this hypothesis, the major merchants of the market\u2014whose long-established firms command high turnover\u2014occupy the central role in shaping other actors\u2019 roles in the market<\/div><div class=\"post-footer\"><div class=\"button-love\"><span class=\"love-text\">Do you like it?<\/span><a href=\"#\" class=\"mfn-love \" data-id=\"780\"><span class=\"icons-wrapper\"><i class=\"icon-heart-empty-fa\"><\/i><i class=\"icon-heart-fa\"><\/i><\/span><span class=\"label\">1<\/span><\/a><\/div><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/#respond\" class=\"post-comments\">0<\/a><i class=\"read-more-icon icon-doc-text\" aria-hidden=\"true\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/service-designer-an-anchor-for-innovation-or-merely-its-catalyst\/\" class=\"post-more\">Read more<\/a><\/div><\/div><\/div><\/div><\/article><article class=\"post post-item isotope-item clearfix category-6 post-798 type-post status-publish format-standard has-post-thumbnail hentry category-business-anthropology\" style=\"\"><div class=\"date_label\">August 31, 2026<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/shivasalehnia.com\/en\/dark-side-of-empathizing\/\"><div class=\"mask\"><\/div><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"750\" src=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/08\/dark-side-of-empathizing-F-960x750.webp\" class=\"scale-with-grid wp-post-image\" alt=\"Dark Side of Empathizing\" \/><\/a><div class=\"image_links double\"><a class=\"zoom \"  rel=\"prettyphoto\" href=\"https:\/\/shivasalehnia.com\/en\/wp-content\/uploads\/2026\/08\/dark-side-of-empathizing-F.webp\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><circle cx=\"11.35\" cy=\"11.35\" r=\"6\" class=\"path\"><\/circle><line x1=\"15.59\" y1=\"15.59\" x2=\"20.65\" y2=\"20.65\" class=\"path\"><\/line><\/svg><\/a><a class=\"link \"  href=\"https:\/\/shivasalehnia.com\/en\/dark-side-of-empathizing\/\"><svg viewBox=\"0 0 26 26\"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}<\/style><\/defs><g><path d=\"M10.17,8.76l2.12-2.12a5,5,0,0,1,7.07,0h0a5,5,0,0,1,0,7.07l-2.12,2.12\" class=\"path\"><\/path><path d=\"M15.83,17.24l-2.12,2.12a5,5,0,0,1-7.07,0h0a5,5,0,0,1,0-7.07l2.12-2.12\" class=\"path\"><\/path><line x1=\"10.17\" y1=\"15.83\" x2=\"15.83\" y2=\"10.17\" class=\"path\"><\/line><\/g><\/svg><\/a><\/div><\/div><\/div><div class=\"post-desc-wrapper bg- has-custom-bg\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><div class=\"post-meta clearfix\"><div class=\"author-date\"><span class=\"vcard author post-author\"><span class=\"label\">Published by <\/span><i class=\"icon-user\" aria-label=\"author\"><\/i> <span class=\"fn\"><a href=\"https:\/\/shivasalehnia.com\/en\/author\/seonic\/\">Shiva Salehnia<\/a><\/span><\/span> <span class=\"date\"><span class=\"label\">at <\/span><i class=\"icon-clock\"><\/i> <span class=\"post-date updated\">August 31, 2026<\/span><\/span><\/div><\/div><\/div><div class=\"post-title\"><h2 class=\"entry-title \" itemprop=\"headline\"><a href=\"https:\/\/shivasalehnia.com\/en\/dark-side-of-empathizing\/\">Dark Side of Empathizing<\/a><\/h2><\/div><div class=\"post-excerpt\">Service design projects carry businesses through a problem-solving process rooted in design thinking \u2014 a five-stage process comprising discovering the problem space, defining the problem, ideation, prototyping and testing solutions, and finally implementation. This process isn\u2019t run through just once, but repeated multiple times, and as quickly as possible, in order to reach the best possible outcome. But to get through the first stage \u2014 to more precisely discover the space in which the problem occurs \u2014 the designer must identify the key stakeholders of a problem and be able to describe the problem space from their point of view<\/div><div class=\"post-footer\"><div class=\"button-love\"><span class=\"love-text\">Do you like it?<\/span><a href=\"#\" class=\"mfn-love \" data-id=\"798\"><span class=\"icons-wrapper\"><i class=\"icon-heart-empty-fa\"><\/i><i class=\"icon-heart-fa\"><\/i><\/span><span class=\"label\">1<\/span><\/a><\/div><div class=\"post-links\"><i class=\"icon-comment-empty-fa\" aria-label=\"number of comments\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/dark-side-of-empathizing\/#respond\" class=\"post-comments\">0<\/a><i class=\"read-more-icon icon-doc-text\" aria-hidden=\"true\"><\/i> <a href=\"https:\/\/shivasalehnia.com\/en\/dark-side-of-empathizing\/\" class=\"post-more\">Read more<\/a><\/div><\/div><\/div><\/div><\/article><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Articles The blogs and essays you read here Here I will write about the work I am currently working on and the work I plan to<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-521","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":19,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/521\/revisions"}],"predecessor-version":[{"id":759,"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/pages\/521\/revisions\/759"}],"wp:attachment":[{"href":"https:\/\/shivasalehnia.com\/en\/wp-json\/wp\/v2\/media?parent=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}